One of the most interesting companies to me is GoDaddy. They started back in the 90’s as a software and services company under another name. The CEO Bob Parsons is a fascinating man that has built quite an impressive business in a very difficult and competitive industry. The company was not originally named Go Daddy but eventually that is the name they changed to. As one of the first domain registrars they have grown to be the biggest.
Marketing to Push the Company Forward
GoDaddy has always been a pioneer by marketing their company during the Superbowl with provocative advertisements. As we all know many brands, large established brands, shell out the millions of dollars to have an advertisement during the Superbowl. These companies never know if there is any true benefit to them at all, other than bragging rights at the expense of shareholders. However Godaddy used that platform as their launch pad for offline advertising and had incredible growth. They also have godaddy promo codes available online to push their growth with online marketing strategies also.
Expansion of Services
As many successful companies they chose not to stick only to one product offering. They also chose not to only offer products but expand into services as well. When it comes to products they added domains of different extension and also items such as web hosting and SSL certificates. An online auction was created for domains as well. They expanded with search services and more than just product offerings.